Lime Crime Founder, Doe Deere, Featured on

Doe Deere is famously known for creating one of the most unique beauty lines available on the market today. Her company, Lime Crime, was founded simply as a personal desire. She founded Lime Crime during the era when everyone was wearing nude makeup and it was very light. Doe Deere sees Lime Crime as a beauty brand that gave her the ability to express herself. She wanted bright and bold shades but also was a stickler for quality and she just couldn’t find the level of quality ingredients she wanted.


However, Lime Crime gained a rise to fame. As it turned out, thousands of people (maybe millions) wanted the same bright shades she did and also wanted the best quality makeup. She originally started selling her homemade products on an eBay store, which was a popular medium to sell at the time. Yet, soon the demand grew too rapidly for her to maintain as a single entrepreneur. She began to expand and launched her website. She had previously wanted Lime Crime to be a company where she sold homemade articles of clothing. In fact, Doe Deere was in school to become a fashion designer during the time that Lime Crime took off.


The website quickly began selling in volumes. Doe Deere utilized the method of video blogging to gain her initial customers and to grow her followers. She has also always utilized social media as a means to showcase her brand. To this day, social media is still a major part of Lime Crime’s marketing strategy. Lime Crime is unique in the fact that it actually engages with its followers. The company has an entire section of its website that is fully dedicated to showing its real-life customers wearing the actual products that Lime Crime provides. Lime Crime was also the first company to ever show its lipsticks on actual lips, rather than simply a swatch of lipstick with a white background.


Lime Crime has always been unique and that stems from the top, with founder Doe Deere. She takes a great amount of pride in releasing products that are just as unique as Doe Deere is. From the names to the packaging, Lime Crime prides itself on standing out. In fact, the company mascot is a unicorn, a majestic creature that always stands out in a crowd. The entire theme of Lime Crime is a unique feel that is almost mystical. Doe Deere chose the name Lime Crime because it reminded her of a fairy tale-like rhyme. Fans of Lime Crime are incredibly loyal and have nicknamed Doe Deere the Unicorn Queen.


Doe Deere also gave advice for people to find their true passion in life and not to let fear get in the way. She also spoke in great detail about the struggle she had in selecting a lab to create her products. She wanted to stay completely true to her vision for Lime Crime and to make sure she found someone that would share that vision. The full article can be found on

The Change Of Heads In Banco Bradesco

The leading Brazilian banking firm, Banco Bradesco has got some head changes in its management. The firm got a new CEO who will effectively take charge on March 12, 2017. Octavio de Lazari Junior will take charge of the leadership role from the current CEO of Bradesco Seguros Group – the insurance unit of the company. He is also a vice president of the bank. Interestingly, the bank was in search of the most fitting candidate for the role since the current CEO of the bank, Luiz Carlos Trabuco Cappi, was promoted as the Chairman of the bank in late 2017.

Though Trabuco Cappi is continuing as CEO, the Brazilian banking rules do not allow a single person holds both the posts for over six months. The Brazilian bank has set a procedure of hiring internal candidates for the Chief Executive role for long. Due to that reason, everyone expected that the replacement of Trabuco Cappi would be any one of the seven vice presidents of the bank. But, the analysts of Brazilian banking industry never considered Lazari Junior as a favorite for the top post though he has the story of long collaboration with the bank. The declaration of new Cheif Executive was made by the bank on February 5, 2018 according to

Though Lazari Junior takes charge of the new position in March, he would not leave the leadership role of the insurance unit. Lazari Junior was contracted by the bank, from an agency, as an office boy when he was just 15. A few years later, Lazari appointed as the manager of the agency based in Sao Paulo. However, he decided to join the bank in the on-roll and started serving the credit and loan section of the bank from 1998. In 2010, he became the department director of the section. Within two years, he was included in the Executive Officers board of Bradesco.

Last year, Lazari Junior was promoted as one of the vice presidents of the bank as well as the Chief Executive of the insurance unit. His elevation is considered as the result of his hard work, vision, professionalism, and dedication, which he displayed throughout his career. On the other hand, Luiz Carlos Trabuco Cappi resumed his banking career with Bradesco in 1969 as a probationary clerk. He joined the bank at the age of 18 and worked in various departments in the initial years. His journey to the leadership of the bank started in 1984 when Trabuco Cappi was promoted as the Department Director.

From 1992-98, he served as the CEO of Bradesco Vida e Previdência SA, as supplementary insurance plan provider under the bank. In 2003, he was promoted as the President of the insurance provider, Bradesco Seguros Group, which is a subsidiary of Banco Bradesco. Since 2009, Trabuco Cappi was appointed as the Chief Executive of the bank and leading the company to many revolutionary business movements. Some of them include digital banking efforts, diversified product portfolio, highly significant acquisitions, and more. Trabuco Cappi is appointed on the boards of many governmental and private institutions as well.


Adam Milstein Champions for Israel and the Jewish Community

Adam Milstein is a renowned philanthropist and real estate investor who was born and raised in Israel. He enrolled in the Israel Defense Forces in 1971 and served during the Yom Kippur War. In 1978, Milstein graduated from Technion with a Bachelor of Science in business and economics. He later married Gila Elgrably and moved to the United States in 1981.

While in the US, Adam Milstein received an MBA from the University of Southern California before joining the commercial real estate industry. Milstein is currently in charge of accounting, financing, and disposition at Hager Pacific Properties where he is a managing partner. The firm is a commercial real estate investor specializing in the acquisition, rehabilitation, and repositioning of properties.

Adam Milstein co-founded the Israeli-American Council to strengthen the relationship between the people of US and Israel. The non-profit organization also aims to preserve and strengthen Israel and the Jewish. Established in 2007, the IAC has become the fastest growing Jewish organization in America. Milstein is currently the Chairman of the organization.

Together with his wife, Milstein also founded the Adam and Gila Milstein Family Foundation (MFF). The organization was established in 2000 to uphold and strengthen the Israel State and Jewish People. It does this by educating students and young professionals to understand their Jewish roots and be proud of it. It also unites them with the state of Israel and provides them with the knowledge to advocate for Israel and Jewish people. The MFF also supports other organizations including Jewish & Israel Education, Israeli-American & Jewish Community Services and Connecting non-Israeli Americans with the State of Israel among many others.

Adam Milstein also maintains membership of other Jewish groups, including Israel on Campus Coalition, StandWithUs, Birthright Israel, AIPAC National Council, Stand By Me and Hasbara Fellowships. He is also the co-founder of Sifriyat Pijama B’America, an organization donating Hebrew books to US Israeli-Jewish-American families. Recently the Jerusalem Post named Milstein one of the 50 most influential Jewish Figures. He was listed no. 39 of individuals who have impacted the world and have the potential to create change in future. Adam Milstein was also named among the 200 Most Influential Do-Gooders in the world by Richtopia in collaboration with social media ranking system.

The American Institute of Architects Working Toward the Future of Architecture as a Way to Increase Public Helath

Robert Ivy, a businessman and architect, is the Chief Executive Officer of the American Institute of Architects. He is leading the society’s projects of interdisciplinary collaboration and initiatives of public health and community-based projects.

The American Institute of Architects is an organization for professional architects, and it is membership-based. The Institut has focused on the renown of the profession, and designing and constructing buildings, as well as innovation in the professsion. CEO Rober Ivy encourages the society to extend their efforts beyond their field of work as well. Robert Ivy believes that architecture can benefit the public in more ways than establishing building. Architecture can improve health, provide solutions for protection from natural disasters, and help with sustainable living, among else.

According to Robert Ivy, architecture has played a role in public health for decades. As examples, he provided the Central Park in New York which was structured the way it was to conceal substandard housing, instead of as a recreational space. Modern architecture and the new generation of professionals think about more than the aesthetic of the building. They consider buildings are prompting people to squeeze in some extra physical activity such as having to go up the stairs, design windows with an emphasis on letting in sunlight as the primary source of illumination, and allowing fresh air to ventilate the building as well. Fountains in buildings also humidify the air naturally, adding to public health. Selecting sustainable materials that do not release chemicals into the air is also a way to contribute to public health.

The AIA has been involved in creating apps as well. Ivy says that when architects, engineers, and designers engage in the same project such as apps, they can create something measurable at a low cost. Ivy believes that establishes interdisciplinary connections and can lead to future-bringing ideas because the greatest thing will not happen in isolation.

In conclusion, Ivy has a strong sense of collaboration. He believes that when disciplines are brought together, experts can achieve the imaginable. While architects have actively entered interdisciplinary partnerships, now working with programmers, engineers, technicians, and so on, there are still several things that Ivy wants to change. Read this article at Architectural Record about Robert Ivy

One of the main priorities of Ivy and the American Institute of Architects is to find substantial evidence on how buildings improve the public health and well-being. Previously, studies on the matter have predominantly focused on lighting. We know that certain types of places make people more productive and achieve with ease to some extent, and vice versa. Still, there are no extensive architecture studies tracking which buildings have that impact. Having such studies available would allow architects to correct the structures that do not contribute to productivity or well-being. Read more:

Venezuela Releases National Crypto Currency Whitepaper, Set to Launch February 20th with Jordan Lindsey

Earlier this week, Venezuela announced the official release of the whitepaper supporting the Initial Coin Offering (ICO) launch of its oil backed, national crypto currency, the petro.

The 22 page whitepaper, signed by Venezuelan President Maduro, has the crypto currency community praising and noting some anomalies peculiar to this government launched crypto.

100 million petro, will be created, with each petro subdivided into 100 million parts, similar to what digital currency investors already familiar with bitcoin’s refer to as satoshis.

Petro’s micro units will be called the mene, a word that means petroleum in the wayuu dialect widely spoken in Venezuela.

The launch will offer a pre-sale of a little over 38 percent of the petro, which is set to occur beginning February 20th. An additional 44 percent of the petro will be offered the following month and the balance will be held by the country’s Superintendency of Currency and Related Activities. There is a hard cap limit set at $4.9 billion for the ICO, which if reached, will be increased.

The country provides further assurances that the petro will be accepted by the government for fees due, including payment of taxes and other government imposed expenses.

Backed by 5 billion barrels of crude oil, the petro was declared illegal with the Venezuelan National Assembly declaring that the currency could not be backed by the country’s oil reserves.

Maduro maintained his focus, by getting the backing of 10 additional nations, offering them discounts of 60 percent for their early investment commitments.

After the initial public sale, no new petro will be issued, a model slightly different from the way that other crypto currencies generate new coins through a proof of work model. The petro model does allow for a proof of stake, however.

With the exception of the US, Petro will be listed on all major global exchanges.

About Jordan Lindsey

Founder of JCL Capital, Jordan Lindsey, has a strong reputation as an expert in finance and crypto currency technologies.

Lindsey is the creator of the Bitcoin Growth Bot and the tutorial for purchasing the Nucleus, NCL, token in his own upcoming ICO pre-sale.

Jordan Lindsey serves as an advisor for Energia Global, located in the San Francisco bay area.

How to Prioritize Your Health with Elysium’s Basis

Many people are not completely satisfied with their health. In our modern society, some find it difficult to maintain a regular exercise routine or stick to a healthy diet. The effort it takes to change bad habits can be daunting and can keep you from achieving optimal health.

While it is key to eat natural foods and exercise regularly, there are other stepping stones that can help you become healthier. One way to do so is to try nutritional supplements. Over the past few years, Elysium Health has offered customers a way to support their overall health through supplementation.

The Power of Basis by Elysium Health

NAD+ is a coenzyme that is required for many cellular functions like DNA maintenance, circadian rhythms, and other vital functions. NAD+ levels decrease naturally as we age, and those cellular functions tend to break down. Elysium Health’s Basis is a supplement that is designed to increase levels of NAD+ in humans in order to counteract the decline of the coenzyme.

Elysium Health funded a clinical study in 2016 to prove that the effects of Basis work as they are supposed to. Those who took two capsules of the supplement daily for a month saw an average increase of 40% in their NAD+ levels and sustained those levels with a regular intake of Basis. The results of the study were published in the journal npj: Aging and Mechanisms of Disease in November of 2017.

Basis is gluten-free and nut-free, vegetarian and vegan, as well as free of any artificial colors and flavors.

Basis is available on Elysium Health’s website. It costs $60 for a one-time purchase of a month’s supply. There are also monthly subscriptions to the supplement available which bring the cost down the $40-50 depending on the length of the subscription.

The Benefits of Waiakea Water

In today’s society, there are tons of companies that sell water bottles, so what makes Waiakea water favorable compared to other brands? This article is designed to explain why you should choose this Hawaii Volcanic water over other brands you see at the grocery store.

You may question why the Waiakea water is referred to as Hawaiian Volcanic water. Let’s take a closer look into it. This water can be found passing over the top of the world’s most active volcano, the Mauna Loa. This is the water’s natural filtration system. During this process, acid, that is normally found in other brands of water, is removed.

Since most of the water is removed in the filtration process, this makes the water truly alkaline. This water is almost pure alkaline, meaning the pH level of the water is between 7 and 8. Where pure water is a 7 on the pH scale. Most bottles of Waiakea water tests between 7.8 and 8.8 on the pH scale. Since it is found naturally alkaline, it is healthier than the other artificial waters.

Since the water flows through Mauna Loa, it gains many minerals and electrolytes along the way. This water also has 30 mg of Silica. Studies have shown that consuming Silica can reduce the risk of Alzheimer’s Disease. Aside from having health benefits, the packaging facility that bottles it relies on renewable energy, making it carbon neutral.

There are many benefits to the Waiakea water brand, both related to your health and the environment. Waiakea is an all natural water bottle company, whereas all the of the other water bottle brands that you see in the store are produced artificially. You may just want to take a minute and think about which one might be best for you in the long run.

Louis Chenevert Left UTC Better Than He Found It

Louis Chenevert has accomplished a memorable amount of great things during his time at United Technologies Corporation.

Louis Chenevert was the president of Pratt and Whitney in 1999 and learned about turbofan engines. When he became the CEO of United Technologies Corporation in 2006 he brought that knowledge and his understanding of how GTF technology was key in reducing fuel consumption. He put billions into designing a jet engine that employed that technology and changed his industry forever.

He had insight others didn’t into what UTC could be and invested into technology that moved that vision forward. Without his investments and his belief in the technology, the company would never be where it is today. In the article, it’s mentioned that the current CEO Gregory Hayes tells his employees it’s his job to leave the company better than how he found it. Chenevert did just that with UTC.

Louis Chenevert is known as a pioneer in the aerospace industry. He started working with General Motors and moved up until he became the Production General Manager.

Pratt and Whitney, the aerospace manufacturer, was looking for someone to come in and turn things around. That’s what Chenevert did when he took over. Since they are a subsidiary of United Technologies Corporation he was able to marry the two and be competitive in all things civilian and military when it came to a wide variety of products.

One of the most notable things he did during his time as CEO was work out the buying of Goodrich. The Goodrich Corporation was an aerospace manufacturer and had been a huge producer of rubber for the entire world. He wanted to acquire the company to take advantage of the aircraft component of the company. In 2011 he purchased the company for a little over eighteen billion and pushed UTC up to become a multinational conglomeration.

After accomplishing everything he wanted, he stepped down as the CEO in 2014. This was a move that shocked a lot of people since UTC was doing so well. He now gets to design yachts and enjoy being retired.

Nevo Energy Drink by Jeunesse: A Drink Like No Other

The energy drink market in the United States is pretty crowded some might say. It does seem like there are a lot of brands to choose from at this point. People can have a Red Bull, a Monster, Rockstar, etc. etc. However, of those drinks, there is just not one that meets all of the needs that energy drink consumers have. That is to say that none of these drinks up to this point have provided the level of energy that the consumer wants while at the same time keeping things a little on the healthier side for them. It just has not happened to this point.

Things have now changed with the release of Nevo energy drink from Jeunesse Global. The company that has made its whole mission about helping people look and feel younger has really stepped it up with this one. They have made a great tasting energy drink that only has fifty calories per can. It also lacks artificial flavors, colors, or sweeteners. How about that for a powerful piece of energy in your daily life? That is why so many people are currently enjoying and appreciating what Jeunesse Global has done for their life.

Famous people like Lance Armstrong are on board with this drink. It is something that can help him step up his performance without gaining weight. That of course is something that he feels that he has to watch out for given the level of competition that he faces. If he trusts it at that level, shouldn’t the rest of us also be able to stick our necks out and see how important this is?

Nevo comes in four different flavors for you to enjoy. Acai Grape, Mixed Berry, Peach Mango, and Lemon Ginger are what you can find as the tastes you will enjoy with this beverage. Those blow other energy drinks out of the water in a lot of ways.

Make the change today to a healthier energy drink that still provides you with just the kick that you need to drive your life into second gear. You will surely appreciate all that this drink does for your life overall when you start to have them on a regular basis.

Entrepreneurial Spirit Hit CEO Doe Deere Early On

In an interview with Guestofaguest, Doe Deere was quite the engaging child growing up in her native Russia. She was artistic, imaginative and enjoyed playing with makeup. At age 13, she was selling temporary tattoos to her classmates, having convinced them that the trend was hot and a must-have item. Her fellow students agreed and looked to Doe Deere for fashion and beauty inspiration.


By her late teens, Doe Deere had moved to New York City and quickly got comfortable with becoming a small business owner. She dabbled in running an eBay clothing store and later joined a rock band. It was there that she met her future husband Mark. They became great working partners, and today, he is president of Lime Crime cosmetics.


Doe Deere founded the makeup brand in 2008 because she believed that the industry was lacking variety, bold fantasy makeup and a modern approach. She fearlessly jumped in, hoping her wild and crazy colored palettes would gain popularity.


Doe Deere recommends that would-be entrepreneurs learn as much as they can about their business and always look ahead to maintain its modern profile and consumer interest. For her, building her brand on e-commerce was an intelligent move, Doe Deere believes that online shopping is the wave of the future. Being adept at social media also catapulted her Lime Crime brand to the top.


Today, Lime Crime boasts more than 3.3 million followers on Instagram, and the social media site is one of the most colorful and glamorous kinds out there. Fans enjoy seeing what’s new in cosmetics and leaving their comments at the inspirational site.


Doe Deere believes that makeup, hair and fashion all blend into one when defining beauty. She enjoys mixin’ it up with hair color and loves dyeing her mane purple. It’s fun, sexy, and women across the globe are enjoying the trend. Lime Crime makeup has recently introduced Unicorn Hair tint in a delicious rainbow of shades to choose from. These are gentle, semi-permanent hair tints that won’t damage your locks and promise to fade out gracefully.


The Velvetines lipsticks are Lime Crime’s most coveted beauty products and quickly became cult favorites. Doe Deere’s latest beauty launches are also her Plushies; they are nude lipsticks that won’t budge, flake or peel and offer a softer makeup approach. Shades like Sheer Golden Brown, Sheer Grape, Sheer Dusty Rose and Sheer Blackberry are a few of the sumptuous colors in the 12-shade collection.


Doe Deere is also working on debuting a liquid foundation in the near future, one that will offer beautiful shades for every complexion.


Lime Crime is proud to be a certified vegan and cruelty-free beauty brand. The company is based in Los Angeles, California. The makeup is also now exclusively available to Chinese shoppers through e-commerce fashion store Revolve. Learn more:


Lime Crime cosmetics are mainly sold online but can also be bought at popular retail stores like Urban Outfitters and Dolls Kill.


Check out Lime Crime makeup here.