How Sweetgreen Co-founder Nathaniel Ru Used Technology To Create A Successful Business

Like Facebook’s Mark Zuckerberg, Apple’s Steve Jobs and Microsoft’s Bill Gates entrepreneur Nathaniel Ru and the business partners that he co-founded the company Sweetgreen started out with a big idea. Nathaniel Ru and his two friends were college students at Georgetown in Washington DC who got together and brainstormed a game changing business idea in their dorm room. What sets Ru and his business partners apart from Jobs, Gates and Zuckerberg however is that their big idea did not necessarily concern becoming the biggest name in technology. In 2007 these young entrepreneurs set out to conquer a totally different sector of the business world: food. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/

 

Ru and his partners launched the restaurant chain Sweetgreen in order to fill what they saw as a dearth of easily accessible healthy food in the DC area. Their restaurant has won many fans by offering restaurant goers affordable, fresh, locally sourced food. The company has managed to open 40 different locations around the country after launching in the Washington DC area. The menu boasts wholesome and tasty menu selections like a warm salad called the harvest bowl which is comprised of goat cheese, apples, toasted almonds, sweet potatoes and roasted chicken. Sweetgreen also offers its customers a dish called the fish taco warm bowl that includes ingredients like cabbage, tortilla chips, a lime cilantro vinaigrette and roasted steelhead.  Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

 

Though Nathaniel Ru and his partners are not tech world savants they are restaurateurs who have figured out how to build a seamless marriage between technology and good food. While many restaurants have had to adjust to the advent of technology by incorporating digital menu options into their site, Sweetgreen started out being aware of how important technology and the digital world is to building a relationship with contemporary diners in the 21st century. The company has focused on building a website and an app that allows customers to place their orders without having to come to a Sweetgreen location in person. Apparently the Sweetgreen app and website is such a success that according to business publication Fortune magazine one third of Sweetgreen’s sales are made through either of these mediums. Learn more: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html

 

The company has also tried to innovate the restaurant business by throwing out traditional approaches to management. For many restaurants the relationship between corporate and local chains can be a distant one. Not so for Sweetgreen. The company prides itself on breaking down the barriers that typically keep a company’s most senior leadership removed from what is happening on the ground level at their company. They do this by taking time off from their work at the corporate office five times each year to work in their restaurants. This keeps them aware of what is happening with their company and makes them better equipped to make the right strategic decisions for Sweetgreen’s future.

 

 

Hussain Sajwani Is Known For His Glamorous Marketing Stunts

Damac Properties is a company that is based in the UAE. Hussain Sajwani is the Damac owner and CEO. It is a well-known company today for a number of reasons. The most prominent reason is that it is into glamorous marketing stunts for its property developments.

These marketing gimmicks are unique as well as innovative too. Their latest marketing strategy is to offer a free luxury car with each apartment that gets booked. The recent development by Damac Properties was its golf course project. It was developed in collaboration with the company owned by Donald Trump. Learn more about DAMAC owner: http://www.gulfconstructiononline.com/news/story/4267

It is important to know about the origins of Hussain Sajwani here. He is the founder of Damac Properties. But his origins are from a very different business that is not linked to real estate at all. He started his career in the field of food service.

In 1991 when the first Iraq War was going on, his firm was providing food service to the U.S. Army. This is when he even received a plaque of honor for his work. During this time Hussain Sajwani was able to build contacts with the U.S. Army.

Today Hussain Sajwani is 57 years old. Hussain Sajwani has worked for the American Army in several other countries that include Somalia, Bosnia and even in the Gulf. He was also providing food service to other big American companies that included Bechtel besides many other large corporates.

The Hussain Sajwani family is known today for their property business. Still, Sajwani continues to maintain his food business. It is an integral part of the Damac Group today.

This way Hussain Sajwani is able to remember his first business expertise always. This also serves as a reminder of how he could cultivate important friendships with people who were in high places. This was on an international scale.

Today the prices of property are going up. DAMAC property is all set to take advantage of this situation. Hussain Sajwani is considering an initial public offering now for his company. Most likely he will consider London Stock Exchange as his IPO venue.

He is not telling much about his potential IPO plans. This is because the process is still going on. Everything is in the early stages.

Mike Baur: Helping Independents Start Up

Mike Baur has had interest in the banking and business world since adolescent years. He spent two decades working his way up from commercial apprentice with UBS and Clari den Leu to a position as Executive board member of a fairly large private Swiss bank. During this time, he also gained experience from investing in numerous startups.

 

Education: Mike Baur is noted to have a Masters in Business Administration from the University of Rochester in New York. He also has an Executive Masters in Business Administration from the University of Bern in Switzerland.

 

Mike Baur considers home to be Fribourg in western Switzerland, which is noted to be a university town and a center for commerce. At present, Baur is also involved with the Swiss Youth Entrepreneurship. He supports this endeavor by giving both time and financial backing.

Baur is also a frequent speaker and contributor with the Worldwide Forum based in Switzerland.

 

In 2014, Baur with two other partners co-founded The Swiss Startup Factory. This is noted as “the top independent and privately financed startup accelerator in Switzerland.” Baur’s executive capacity has involved coordinating and managing fund raising campaigns and financing operations.

 

The primary goal for the Swiss Startup Factory is create global companies that introduce new products and business models that supercede marketplace norms.

 

Typically, an entrepreneur will receive about three months of services from the Swiss Startup Factory. This appears as coaching, mentoring, initial financing, assistance with office space, assistance with VAT and tax management and assistance with activities such as payroll and invoice management. Furthermore, the entrepreneur is made aware of an available network of investors and/or mentors that may be at their disposal during this setup time.

In early 2016, Geneva based Fintech Fusion and Zurich based Swiss Startup Factory formed a partnership to help bridge the gap between the German and French parts of Switzerland. These two independent accelerators will work together in the area of startups by sharing joint events, cooperating with universities, sharing office space with new startups and mentor network exchange. This is an ongoing example of the business model upheld by the Swiss Startup Factory which states, “where innovation meets execution.”