Entrepreneurial Spirit Hit CEO Doe Deere Early On

In an interview with Guestofaguest, Doe Deere was quite the engaging child growing up in her native Russia. She was artistic, imaginative and enjoyed playing with makeup. At age 13, she was selling temporary tattoos to her classmates, having convinced them that the trend was hot and a must-have item. Her fellow students agreed and looked to Doe Deere for fashion and beauty inspiration.

 

By her late teens, Doe Deere had moved to New York City and quickly got comfortable with becoming a small business owner. She dabbled in running an eBay clothing store and later joined a rock band. It was there that she met her future husband Mark. They became great working partners, and today, he is president of Lime Crime cosmetics.

 

Doe Deere founded the makeup brand in 2008 because she believed that the industry was lacking variety, bold fantasy makeup and a modern approach. She fearlessly jumped in, hoping her wild and crazy colored palettes would gain popularity.

 

Doe Deere recommends that would-be entrepreneurs learn as much as they can about their business and always look ahead to maintain its modern profile and consumer interest. For her, building her brand on e-commerce was an intelligent move, Doe Deere believes that online shopping is the wave of the future. Being adept at social media also catapulted her Lime Crime brand to the top.

 

Today, Lime Crime boasts more than 3.3 million followers on Instagram, and the social media site is one of the most colorful and glamorous kinds out there. Fans enjoy seeing what’s new in cosmetics and leaving their comments at the inspirational site.

 

Doe Deere believes that makeup, hair and fashion all blend into one when defining beauty. She enjoys mixin’ it up with hair color and loves dyeing her mane purple. It’s fun, sexy, and women across the globe are enjoying the trend. Lime Crime makeup has recently introduced Unicorn Hair tint in a delicious rainbow of shades to choose from. These are gentle, semi-permanent hair tints that won’t damage your locks and promise to fade out gracefully.

 

The Velvetines lipsticks are Lime Crime’s most coveted beauty products and quickly became cult favorites. Doe Deere’s latest beauty launches are also her Plushies; they are nude lipsticks that won’t budge, flake or peel and offer a softer makeup approach. Shades like Sheer Golden Brown, Sheer Grape, Sheer Dusty Rose and Sheer Blackberry are a few of the sumptuous colors in the 12-shade collection.

 

Doe Deere is also working on debuting a liquid foundation in the near future, one that will offer beautiful shades for every complexion.

 

Lime Crime is proud to be a certified vegan and cruelty-free beauty brand. The company is based in Los Angeles, California. The makeup is also now exclusively available to Chinese shoppers through e-commerce fashion store Revolve. Learn more: http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/

 

Lime Crime cosmetics are mainly sold online but can also be bought at popular retail stores like Urban Outfitters and Dolls Kill.

 

Check out Lime Crime makeup here.

The Style and Glamour of Female CEO Doe Deere

When most people think of notable female CEOs their minds instantly imagine large corporate settings and city skyscrapers. Doe Deere however does things in a radically different way. Starting in 2008 she established Lime Crime, a cosmetics comedy taking a bold new take on classic looks. Nearly 10 years later she has built a cosmetics empire from the ground up; taking bold steps to ensure her success.

Simply put, Doe Deere is a bold CEO that is more than willing to take risks. We can see this in their marketing strategies as well as the unique styles and designs of Lime Crime’s products. Because she is a rebel at heart she has been able to build a company that bucks the trend of normal cosmetics, offering unique colors, shades, and popularizing new looks that shine.

While Lime Crime is a bold company willing to take risks, in many cases they simply do not have to. With nearly a half million followers on Instagram she has been able to share her looks and gauge feedback from the community. All on her own she has been able to collect very important data to help guide her products and serve her customers.

Doe Deere’s vision for cosmetics is more than just skin deep. For her makeup isn’t just about looking good it’s about feeling good. More specifically it’s about feeling good with the person you are as well as the person you want to represent. This is why her makeup isn’t designed with any specific fashion trend or standard aesthetic in mind, instead they provide many crazy, things that big brand new looks and styles possible.

Unlike many cosmetic companies, Doe Deer has had a commitment to providing vegan and cruelty-free since day one. Nothing sold by Lime Crime has ever used any sort of animal, nor has it ever been tested on animals. Is this something that has been consistent from the start and is one of the admirable qualities of the company. Learn more: https://www.facebook.com/doedeereofficial

Doe Deere prove to all girls out there that they don’t necessarily need to take on a boring career or work in a field that is uninteresting to them in order to be a success. Lime Crime started out small and did not require a massive investment or a specialized skill set. By following her passion is sticking with it for the last 10 years Doe Deere has surprised us all with her company’s ongoing success and growth. Learn more: http://inspirery.com/doe-deere/