The RealReal is a company that sells second-hand luxury clothing items and accessories. The company posts often on Instagram, filling its page with pictures of high-end fashion items. From a picture of logo-covered Gucci shoes, and discussing whether or not they are the style people are into, to a photo of several beautiful small purses, the company shows people the options they have when it comes to second-hand luxury items. People talk in the comments about what they are shown and what they do and do not like about each of the pieces. The Instagram page is a fun one for any fashion lover to follow because of all of the unique pieces that the company shows them.
The RealReal was created to give people a different option when shopping for their attire. It allows them to get the quality pieces that they want without worrying about the cost of those items. And it has created a great feeling among those who buy from it, as they all fight to get the pieces that best fit with their style. It makes them feel like each piece is worth more because it is unique and only one person can own it.