Entrepreneurial Spirit Hit CEO Doe Deere Early On

In an interview with Guestofaguest, Doe Deere was quite the engaging child growing up in her native Russia. She was artistic, imaginative and enjoyed playing with makeup. At age 13, she was selling temporary tattoos to her classmates, having convinced them that the trend was hot and a must-have item. Her fellow students agreed and looked to Doe Deere for fashion and beauty inspiration.


By her late teens, Doe Deere had moved to New York City and quickly got comfortable with becoming a small business owner. She dabbled in running an eBay clothing store and later joined a rock band. It was there that she met her future husband Mark. They became great working partners, and today, he is president of Lime Crime cosmetics.


Doe Deere founded the makeup brand in 2008 because she believed that the industry was lacking variety, bold fantasy makeup and a modern approach. She fearlessly jumped in, hoping her wild and crazy colored palettes would gain popularity.


Doe Deere recommends that would-be entrepreneurs learn as much as they can about their business and always look ahead to maintain its modern profile and consumer interest. For her, building her brand on e-commerce was an intelligent move, Doe Deere believes that online shopping is the wave of the future. Being adept at social media also catapulted her Lime Crime brand to the top.


Today, Lime Crime boasts more than 3.3 million followers on Instagram, and the social media site is one of the most colorful and glamorous kinds out there. Fans enjoy seeing what’s new in cosmetics and leaving their comments at the inspirational site.


Doe Deere believes that makeup, hair and fashion all blend into one when defining beauty. She enjoys mixin’ it up with hair color and loves dyeing her mane purple. It’s fun, sexy, and women across the globe are enjoying the trend. Lime Crime makeup has recently introduced Unicorn Hair tint in a delicious rainbow of shades to choose from. These are gentle, semi-permanent hair tints that won’t damage your locks and promise to fade out gracefully.


The Velvetines lipsticks are Lime Crime’s most coveted beauty products and quickly became cult favorites. Doe Deere’s latest beauty launches are also her Plushies; they are nude lipsticks that won’t budge, flake or peel and offer a softer makeup approach. Shades like Sheer Golden Brown, Sheer Grape, Sheer Dusty Rose and Sheer Blackberry are a few of the sumptuous colors in the 12-shade collection.


Doe Deere is also working on debuting a liquid foundation in the near future, one that will offer beautiful shades for every complexion.


Lime Crime is proud to be a certified vegan and cruelty-free beauty brand. The company is based in Los Angeles, California. The makeup is also now exclusively available to Chinese shoppers through e-commerce fashion store Revolve. Learn more: http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/


Lime Crime cosmetics are mainly sold online but can also be bought at popular retail stores like Urban Outfitters and Dolls Kill.


Check out Lime Crime makeup here.