When most people think of notable female CEOs their minds instantly imagine large corporate settings and city skyscrapers. Doe Deere however does things in a radically different way. Starting in 2008 she established Lime Crime, a cosmetics comedy taking a bold new take on classic looks. Nearly 10 years later she has built a cosmetics empire from the ground up; taking bold steps to ensure her success.
Simply put, Doe Deere is a bold CEO that is more than willing to take risks. We can see this in their marketing strategies as well as the unique styles and designs of Lime Crime’s products. Because she is a rebel at heart she has been able to build a company that bucks the trend of normal cosmetics, offering unique colors, shades, and popularizing new looks that shine.
While Lime Crime is a bold company willing to take risks, in many cases they simply do not have to. With nearly a half million followers on Instagram she has been able to share her looks and gauge feedback from the community. All on her own she has been able to collect very important data to help guide her products and serve her customers.
Doe Deere’s vision for cosmetics is more than just skin deep. For her makeup isn’t just about looking good it’s about feeling good. More specifically it’s about feeling good with the person you are as well as the person you want to represent. This is why her makeup isn’t designed with any specific fashion trend or standard aesthetic in mind, instead they provide many crazy, things that big brand new looks and styles possible.
Unlike many cosmetic companies, Doe Deer has had a commitment to providing vegan and cruelty-free since day one. Nothing sold by Lime Crime has ever used any sort of animal, nor has it ever been tested on animals. Is this something that has been consistent from the start and is one of the admirable qualities of the company. Learn more: https://www.facebook.com/doedeereofficial
Doe Deere prove to all girls out there that they don’t necessarily need to take on a boring career or work in a field that is uninteresting to them in order to be a success. Lime Crime started out small and did not require a massive investment or a specialized skill set. By following her passion is sticking with it for the last 10 years Doe Deere has surprised us all with her company’s ongoing success and growth. Learn more: http://inspirery.com/doe-deere/