Looks good. Smells good. Feels good. (Tastes good). Sounds? Delicious. Not necessarily edible, EOS lip balm draws upon the delight of the senses to allure consumers into experiencing a totally new lip attraction. Mehra and Teller say it best, “entrepreneurial mind-set” meets “big-company discipline”- as the founders of EOS, acronym for Evolution Of Smooth lip balm claim in an article named, “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick”, they divulge the details of their behind-the-scenes success.
Sanjiv Mehra had a career in customer-packaged goods for products like Pepsi, so when he joined forces with startup incubator Jonathan Teller, they truly reinvented the wheel of the lip balm industry. They gave lip balm a facelift, a boob job, a new haircut, and a new wardrobe so-to-speak. It is no wonder they were able to successfully revolutionize a beauty product in the isles of local drugstores nationwide and even online on Amazon.
Well, when it comes to “thinking outside of the box”, Mehra and Teller rethought the tube of Chapstick from the ground up. They re-made the entire concept of lip balm, reviving an old concept and revamping a new one, EOS lip balm come in small, pastel, egg-shaped tubes with flavors like “Passion Fruit”, “Strawberry Sorbet”, and “Blackberry Nectar”.
Pairing up with Sketchers to have a matching lip balm and shoe duet, EOS know how to continue to shake up the market and come up with new EOS special editions that make them the movers and shakers in the lip balm and beauty market that they are today.